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Privacy Policy

Information about data collection, use, security, data subject rights and personal data processing in the ToKnow Behavior ecosystem.

Last updated May 24, 2025

This policy meets Google Play requirements and describes how we handle the data of people who use ToKnow Behavior Brasil apps and services.

1. introduction

Policy scope

This Privacy Policy applies to the ToKnow Behavior Brasil apps (ID: online.misticismo) and Ciclo Lunar (ID: online.misticismo.lua), published on Google Play, as well as services provided through toknowbehavior.com, self.toknowbehavior.com and other operational subdomains of the project.

It explains how we collect, use, store and protect your information, following privacy best practices and applicable laws, including LGPD and GDPR.

  • ToKnow Behavior Brasil web app: self.toknowbehavior.com
  • ToKnow Behavior Brasil Android apps available on Google Play.

2. collected data

Personal and technical information

Personal information

  • Registration data such as name, email, date of birth and gender.
  • Usage preferences, profile choices and selections related to the product experience.
  • Interactions with content, journeys, resources and experiences offered by the project.
  • Session history, accessed modules, viewed content and consulted themes.

Technical data

  • IP address, approximate location and device type.
  • Cookies, access logs and browsing data.
  • Service usage and performance statistics.

3. data usage

Processing purposes

  • Provide personalized and integrated features across apps.
  • Offer personalized experiences based on your profile and product usage.
  • Synchronize experiences and resources across platforms.
  • Continuously improve services, content and interface.
  • Send relevant notifications based on the product usage context.

4. sharing

When data may be shared

Your data is not sold. Sharing only happens with partners necessary to operate the services.

  • Secure infrastructure providers such as AWS and Google Cloud.
  • Analytics services such as Google Analytics, with anonymized data when applicable.
  • Payment platforms, when transactions exist.

5. security

Protection and storage

  • SSL encryption in communications.
  • Encrypted and segregated storage of sensitive data.
  • Access control with permission levels.
  • Protected daily backups stored in separate locations.

6. your rights

Requests you may submit

  • Access, review and export your information.
  • Request corrections or deletion of data.
  • Withdraw consent for specific processing activities.
  • Disable optional synchronizations and communications.
  • Request clarification about data processing.

7. updates

Changes to this policy

We reserve the right to modify this policy to reflect operational improvements or legal requirements.

  • Changes may be communicated through app notifications.
  • They may also be sent to your registered email address.
  • When necessary, they may be highlighted on the portal.

8. contact

Talk to us about privacy

Questions, requests or complaints may be sent to:

toknowbehavior@gmail.com

9. sensitive data

App access limits

Our apps do not access sensitive data such as precise location, contacts, camera or microphone.

If any future functionality uses these resources, the user will be informed in advance and explicit consent will be requested.

10. advertising

Responsible information use

We do not use collected data for personalized advertising. Our focus is to provide behavioral intelligence and applied development experiences without ads based on individual behavior.

This policy applies to all services under toknowbehavior.com and its associated subdomains.

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About the project

Behavioral intelligence applied to communication, relationships and positioning.

ToKnow Behavior is the institutional layer of a project that connects Business, People and Self through one shared behavioral lens.

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